SHORTT STORY
A note from head brewer, Matt
Growing up on a farm working in the Suffolk countryside I always appreciated the importance of quality local produce. With a keen passion for food and drink and a desire to run my own business I often imagined of a life based around this.
One of my other loves is live music. During the summer season, I am most likely to be found with my friends and family, living it up in a field at a festival.
One thing I’ve always had a grievance about is the watery lager that you get at festivals. So, driven by the lack of real ale at festivals me and my partner in crime, Ellie started to come up with an idea of setting up a brewery.
After approaching my family about the idea of setting up a micro-brewery on the family farm we started to get our plan together. We spent a year learning, researching, volunteering and sampling beers from all over and took the plunge in 2012 to return to Suffolk and make the dream a reality.
We always associate good times with beer and music and this gave us an idea to create our branding around this... Real Ale inspired by Real Music.
We drew inspiration from cult music names and designs that attract a wide spectrum of people from young to old who also shared the love of beer and music.
With the help and encouragement of family we decided to go ahead with the plans and set to work converting part of a farm building into a brewery.
And the rest, as they say, is history.
Matt Hammond - Brewery Founder